Motorcyclists will see their names up in lights.

Motorcyclists will see their names up in lights as part of a bold new THINK! campaign to save lives on the roads.

The new TV adverts will show bikers with flashing neon signs attached to their bikes.  The signs show the rider’s name and describe personality traits such as ‘shy retiring type’ or ‘new dad’.  The voiceover at the end asks drivers to look out for motorcyclists next time they’re out driving.

The new £3.5 million campaign – launched by Road Safety Minister Paul Clark today – marks a radical departure for THINK! after research showed drivers are more likely to notice motorcyclists on the roads if they personally know a biker.

more info…

Tags: adverts, motorbikes, neon signs, Paul Clark, Road Safety, think