So many businesses benefit from families knowing about their products, services and activities. From shops and eateries, to theatres, museums, leisure centres and amusement parks, getting through to more than one member of a single family can lead to lucrative results.
By way of example, a couple are taking the kids for a day of shopping. They drive into one of the car parks that we supply to and the mum takes the ticket. She passes it to the dad whilst she parks up. One of them, if not both, is bound to see your advert on the reverse of the ticket, and because they’re in the same place at the same time, the likelihood of discussing it is much higher than if they had accessed it separately.
Additionally, due to the car park ticket needing to be retained so that the holder can leave the car park, your advert will probably be seen on multiple occasions. This improves the chances of message retention, which in turn further encourages the recipient to follow its call to action.
Whilst family-friendly events and places (such as restaurants, theme parks and festivals) work extremely well, this situation also applies to all kinds of campaigns. An advert for a new health centre, a message from the council about fostering, a safety awareness campaign by the regional fire service and an NHS drive to increase everyday fitness are all useful for the entire family. What’s more, if a parent sees a relevant message or promotion when in the presence of their loved ones, they’re even more likely to really think about it right there and then.
With hundreds of prime locations across the UK and decades of industry knowledge, AdsOnTickets is the go-to supplier for your advertising needs. You can design the artwork yourself and send to us ready to print, ask for our advice and feedback first, or even leave it all to our in-house design studio. On top of this, we can advise on where to advertise and how to roll it out (such as a contained location or multiple areas, and a single message versus running up to six campaigns at once), keeping costs down in the process.
With additional people on the roads each year and families spending more time in the car than ever before, you need to know that your advertising is doing its job. Only through affordable, effective and impactful platforms can you get the peace of mind that each placement is worthwhile, so give us a call on 01482 679608 or use our contact form to take advantage of a platform that grabs the attention of the whole family.