As soon as the weather begins to warm up even the slightest bit, we know it’s time for our customers to get their summer campaigns ready. In order for them to land at the right time and have an effective run, we recommend that your marketing team gets together the key messages that you want to deliver over the hot months.
Depending on your business or organisation, this could mean campaigns that cover any number of topics. Local authorities, for example, often push city centre events, whilst the NHS might promote the importance of sunscreen and hydration. Meanwhile, shops push their summer sales, restaurants present special offers on cocktails, and tourist attractions get creative in order to draw new and returning customers to their sites.
Whilst a varied marketing plan is the best way to reach a wide audience, car park ticket advertising is an absolute must. Our time-tested and affordable platform will always be popular as long as there are vehicles on the road, and the vast majority of them use our busy urban car parks on a regular basis. From workers and commuters to families, students and people doing their weekly shop, we provide the perfect method of getting your campaigns seen by thousands.
With top quality sites located across the UK, you’re spoilt for choice when it comes to campaign targeting. Whether you decide to focus entirely on one city, pick a few from our list, cover an entire county or even go wild with national coverage, we have the capacity to make it happen. You can also choose to run anywhere between one and six campaigns at the same time, which comes with numerous benefits. These include the sharing of multiple messages simultaneously, the limiting of individual messages to particular areas, or trying some A/B testing (or even A/B/C/D/E/F testing) to see which combination of language and artwork receives the best response.
Being a summer campaign, we recommend that you add a special offer if possible. This can take any format, from the mighty BOGOF to £1 off entry. If this kind of promo doesn’t apply to your business, think of something that does. It could be a free tour guide for a museum, or a DIY composting kit delivered by the council when a code is entered online. Whatever the case, incentives really do go a long way to increasing engagement and raising awareness.
When it comes to the advert artwork, you can either supply it yourself or have our in-house team of design specialists whip something up for you. Studying your brand and working to your brief, we’ll create an eye-catching advert that encourages the viewer to follow a specific call to action.
So if you’re ready to try car park ticket advertising, get in touch on 01482 679608 or use our contact form. Together we’ll make sure that this summer is one to remember!