Motorcyclists will see their names up in lights.
Tuesday, March 2nd, 2010Motorcyclists will see their names up in lights as part of a bold new THINK! campaign to save lives on the roads. The new TV adverts will show bikers with flashing neon signs attached to their bikes. The signs show the rider’s name and describe personality traits such as ‘shy retiring type’ or ‘new dad’. [...]
