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Using LinkedIn to its Full Potential

LinkedIn has been going since 2002, yet many users don’t make the most of its key features. Offering countless opportunities to connect with thought leaders, company owners and potential customers, every member of staff should have a presence on this powerful powwow platform.

First of all, you should ensure that every section of your profile is up to date and provides accurate information. This doesn’t just apply to your current role and work experience, but also your education, contact details, interests and of course the introduction, which is one of the first things visitors to your page will see.

Something that many people fail to do is link their current and previous roles to the pages of relevant companies. For example, if you’ve worked for a large business, chances are it has a LinkedIn company page. By connecting each job to its employer, your profile will be more visual, interactive and informative.

If you own or work for a small company that doesn’t have its own page, creating one takes literally 10 minutes and comes with multiple benefits. For instance, as well as each employee linking to it in their work experience section, they can also tag the page when posting updates, images, videos, blogs and other media to their timelines, which can do wonders for brand awareness.

By encouraging your teams and employees to post to LinkedIn at least once every few days (preferably daily if possible), your company name will be shared with hundreds or even thousands of people on a regular basis. Obviously you can’t dictate what post on their personal accounts, but if they can stick to news that’s related to your sector and occasional company updates, you’ll soon find that this acts as a brilliant form of free PR.

Once you get into the swing of actively using LinkedIn, you’ll wonder why you didn’t do it sooner. No matter what your line of work, there’s always something to talk about, such as milestones, new starters, staff birthdays, completed projects and much more. Visual content will prove especially popular, so take pics on your phone and upload it with a short, clear description. The next time you have a bake sale for charity, welcome new apprentices or even when a client comes to visit, make sure to snap it and tell your followers why this activity is important to your business

LinkedIn has recently reintroduced hashtags, which can help to gain more reach by tagging in topics, sectors and locations. Be wary of using too many though, as three is definitely enough for one post and adding them is totally optional, but a well-thought-out hashtag could put your content in front of your next big client.

And of course, any promotional materials you have designed should be shared on your LinkedIn profile and company page, as this will enhance digital visibility of your logo, branding and messages. If you don’t have any campaigns in the pipeline, car park ticket adverts are a great place to start. Call our team of advertising specialists today on 01482 679608 or use our contact form.

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