When you own a small business, it’s easy to think that many advertising platforms aren’t for you. Even the well-known adage “you have to speculate to accumulate” rarely twists your arm, as every penny has to be accounted for and working hard to achieve your goals.
Having said that, without promotional platforms you really won’t get much engagement. Word of mouth and eye-catching window displays can bring strong results, but you can’t rely on them to ensure that you always have enough cash flow to cover your running costs. This is where car park ticket advertising is a life-saver, as it’s as effective as it is affordable.
By advertising with AdsOnTickets, you can choose where your campaigns are delivered (either just the one or up to six simultaneously) and shape them to achieve specific goals. For example, if you have physical premises you may want to include directions or a small map, showing where you are in relation to popular landmarks. Alternatively, you may wish to give your digital channels a big push by sharing your website, social media handles and an enticing hashtag.
Then of course there are special offers, which work for small businesses and large brands alike. All you need to do is decide on an offer that is viable for the business and then welcome new customers as they visit to grab a bargain. Whether you own a shop, bar, restaurant, a specialist service or anything else, presenting inquisitive punters with a little discount can do wonders for increasing footfall. Once they’re on the premises or visiting your website, we’re confident that you’ll do everything in your power to make their customer experience one that they want to continue long into the future.
Don’t get us wrong, we’re not saying that you should choose car park ticket advertising instead of Facebook promotions, door-to-door flyering and YouTube videos. In fact, combining different types of activity with car park ticket advertising makes for a savvy marketing strategy, allowing you to access a wide audience both online and offline. It’s also a great opportunity to integrate your promotional activity, such as using the tickets to drive online traffic, as well as uploading photos of your car park ticket ads to your social media and tagging in the channels of the site operator or local tourism board to encourage sharing.
If your budget is tight, you can rest assured that our friendly and experienced specialists will discuss your options in detail. By telling us how much you can comfortably afford, where you want to target and what you aim to achieve, we can help you to get the largest return on investment possible. And if you want some extra digital coverage, why not ask us to write a case study for our website? We’re always eager to chat to our customers about their experiences, so don’t hold back from getting in touch and letting us know the results from your campaigns.