It seems that not a day goes by without the world of marketing bringing a new development. From the launch of Facebook Watch in the UK, to using smart home devices to find out information about products, we’re living in an exciting new age of brand engagement.
However, though this is all very exciting, it doesn’t mean that businesses can afford to forget about the power of more traditional promo platforms. The rise of the internet and social media didn’t see the demise of flyers and posters, quite the opposite in fact. Likewise, whilst many consumers read news online, printed newspapers play an increasingly large role in advertorial and spreading the word of events. The key is to find a balance between the old and the new, with car park ticket advertising retaining a major role.
If you’re new to car park ticket advertising, we’re here to make it easy to understand and implement for your business. As a division of Nagels UK, we print the tickets ourselves, ensuring quality, consistency and swift delivery at all times. These tickets are used in busy car parks across the UK, from shopping centres and urban hubs, to popular spots in towns and sites close to cultural attractions. This ensures that no matter where you choose to roll out to, your adverts will be seen by large numbers of drivers in a short period of time.
We also make it easy to create your campaign, offering the option of sending print-ready artwork, asking our opinion on the best type of design, or even designing it ourselves in our in-house studio. This adaptability makes AdsOnTickets ideal for everything from national brands with multiple sites, to independent retailers, local authorities, online shops, social good campaigns and anything else that requires an active, targeted audience.
You can choose to run a single campaign or up to six at the same time. This in itself comes with multiple benefits, such as advertising different products and messages simultaneously, or running a selection of ads for the same campaign to work out which gets the most engagement. By offering this attractive option, we’ve helped organisations to not only grab attention, acquire new customers and achieve a healthy return on investment, but also shape future promotions so that they always hit the ground running.
As for using car park ticket advertising in the digital age, it really is a no-brainer. Whilst online platforms are great, the deciding factor remains whether or not the viewer is in the right frame of mind to digest the content. An advert on Facebook or LinkedIn can be easy to scroll past when you’re busy, and even remarketing techniques used on Google are dependent on the user’s day – if they’re not in the mood to click for more info (or worse, they click but then close the tab shortly after), you’ll have spent pennies or even pounds without any results. Working quite differently, with our promotional solutions the driver receives your advert as part and parcel of an essential item that’s required to use the premises. They then hold onto it in order to leave again, making the platform highly effective at getting messages across at least twice to each recipient.
If you like the idea of a natural form of reaching large volumes of potential customers, give us a call on 01482 679608 or use ourcontact form.