Q: What do the CEO, Finance Director, Marketing Manager and even the interns have in common?
A: They understand that advertising needs to bring a positive financial impact.
You could splash out tons of cash on the latest promotional items, book the biggest billboard or brand up a fleet of vehicles, but are you certain that the money spent will pay for itself, never mind bring a healthy return on investment?
We’re not saying that you should stop using video marketing, glossy brochures or street teams; however, what you need to ensure is that the more showy materials are balanced with a form of advertising that has stood the test of time and remained popular and effective. Car park ticket advertising is the solution.
Some people may wonder how a traditional format can compete against technological advancements and ever-changing trends, yet the answer is very simple: they work in its favour. More cars on the road mean more car park tickets, more self-employed people mean a greater need for retaining receipts, and a growing ability to mentally block out adverts in unwelcome spots means more tolerance for those that are waiting patiently in important places.
When you get a car park ticket, you don’t look at it right away because you’re still driving and looking for a space to park. This in itself is an advantage, as the message is accessed at a later time – be it minutes or even days afterwards – when the holder is in a better situation for digesting information. Rather than ramming an advert into someone’s face when they’re busy, we deliver it to them when they have space to breathe. And unlike a flyer that may be thrown away, a car park ticket has a very important purpose and is therefore held onto with care.
AdsOnTickets hosts sites across the UK that are strategically located, such as shopping centres and busy city districts, making them the perfect place for your advert to land. Whether you use a single campaign on tickets across multiple cities, focus on one town with a key demographic, or use different designs as a means of ascertaining which approach proves most effective, we can cater to your every need. So whether you want to present a special offer, invite people to visit your new premises, drive traffic to your website or gain social media followers, we recommend car park ticket advertising as an affordable and effective way to do it.
We’re here to help and always happy to answer questions. Give AdsOnTickets a call on 01482 679608 or use our contact form and together we’ll make an age-old advertising platform work to your modern-day requirements.