Every business should have a website, it’s as simple as that. It doesn’t matter how small, localised or niche you are, your existing clients and potential customers expect to be able to find information quickly and easily online.
It doesn’t have to be a case of spending tons of cash on a website. In fact, you can make a simple one for free using web hosting services such as Wix, GoDaddy, Weebly and many others. Once up and running you can then grow it as required, from moving to premium hosting that offers more features, to hiring a professional web developer to build one from scratch when you enter the bigger markets.
Below are some reasons why having a website is so important for your marketing activity and sales.
When people want to find something, they’re most likely to use a search engine, especially Google. This is because it has become the natural way of getting information, from contact details and directions, to a more thorough understanding of a brand and its offerings.
If you don’t have a website, you won’t come up in a Google search. Having social media is highly recommended too, but without a website to go with it you’ll be missing out on who knows how many potential new customers.
A website is the perfect base for engaging content. Again, whilst most of this (such as photos, videos and infographics) can and can go on your social media channels too, each piece of content should have a primary purpose of grabbing the eye and directing people to additional info online.
Your website will also benefit hugely from a blog, as this is an excellent way to share stories, showcase products, introduce team members and generally get your passion across in a way that only a well-written and visually attractive piece of content can.
Whilst your website will generally get the word out, it’s also an opportunity to sell directly. Even businesses that have no physical products can usually sell something, such as tickets and vouchers.
If direct online sales don’t apply to your company, instead make sure that all of the information required prior to a sale is easy to find.
One of the best methods of developing a loyal customer base is meeting people face to face. This is achieved through running and having a presence at a diverse range of events.
Anything you host or get involved in should be clearly visible on your website. In fact, having a dedicated events page in addition to a news/blog section makes it super easy for visitors to see what you’re up to.
Link to your advertising campaigns
By adding your website to car park ticket adverts, you can drive online traffic right there and then. Or maybe you’d like to take it even further and create a special landing page for people who see your ads, one that presents an exclusive offer or discount? The choice is yours, so get in touch on 01482 679608 or use our contact form so that we can help you to build the online following of your dreams.