As a leader in car park ticket advertising solutions, we work with businesses of all shapes and sizes. Whilst some are household names, such as Vision Express and Greene King, we also help SMEs, start-ups and sole traders to get their messages into the hands of drivers across the UK.
We love small businesses and realise that starting one can be a very difficult and stressful ordeal, so we’ve popped together some tips to help you get everything in order.
Research the market
No matter what your business is, from a brand-new concept to a seemingly safe addition to a flourishing sector, you really need to know how viable it will be. This includes looking into your local or specialist economy, how much you should charge for products and services, any competition in the real world and online, costs and expenses, and how much leeway you have if things don’t start off as well as you’d expected.
Even just checking how similar businesses sell via websites and social media can help you to see the big picture, although it could also be worth getting in touch with a business advisor for more customised advice. If you’re in the Hull and East Yorkshire area, we recommend ENRG.
Get your finances in order
Running a business always comes with costs, some more than others. Whilst a market stall will require petrol money and a trading fee, an office-based business could need everything from computer equipment and stationery, to Office 365 subscriptions, money for utility bills and endless amounts of coffee.
You don’t need to plan everything down to the penny, as this is often impossible anyway due to unexpected requirements and price changes. However, by knowing your finances as closely as possible, you’ll be able to deal with the troughs and shorten the time it takes to get back onto another peak.
Plan, plan and plan some more
Forewarned is forearmed! By knowing the risks and planning ahead, your chances of success grow significantly. Planning can include all kinds of things, especially preparations for when you reach key milestones.
For example, Weebly and Wix offer very affordable (and sometimes free) website building platforms, but only for a certain number of pages, email addresses, products and so on. Once you reach the tipping point, the cost of web hosting could rise quite a bit. Similarly, getting a small office to begin with is a great idea as it will save on costs, but if you grow quickly you’ll need to be ready to move into a larger one. By having an idea of roughly when you’ll hit these points and being ready for their implications, you’ll always stay in control.
We’re here to help businesses share their messages with a wide audience and attract new customers.To find out more and for expert advice, call our team of advertising specialists today on 01482 679608 or use our contact form.