Councils across the UK use AdsOnTickets for getting their messages out to localised audiences in record time. This is because of the nature of car park ticket advertising, in that your campaigns land in the perfect environment for digestion and retention. Read on to find out more.
The beauty of a car park ticket advert is that it’s based on the reverse of a car park ticket. Seems obvious, but have you thought about why this presents such a powerful marketing platform? With the ticket being not only required to use the facilities but also willingly received and carefully stored by the driver, your advert stays with them far longer than other promotional tools.
No one wants to go through the rigmarole of speaking to a member of staff in order to leave a car park. It’s embarrassing and time-consuming, especially when you have to get back to work, there’s an appointment looming, or you’re simply ready to go home for you dinner. That’s why so few people lose car park tickets, as they’d rather accidentally misplace a tenner than their means of exiting the premises.
With the ticket having such an important role, the accompanying advert can be seen multiple times. Often the ticket is kept afterwards, to be used as a receipt or simply left in the vehicle. As a result, the longevity of the advert is significantly greater than those delivered via platforms such as billboards, print media, and even videos and social media.
Due to these key factors, we work with local authorities across the UK to roll out all kinds of campaigns across their districts. These can range from information on recycling services and housing advice, to encouraging people to become foster parents or take part in annual events.
Whilst we can send your campaigns to any of our locations that work for you, many local authorities own and operate AdsOnTickets sites. If this is the case, you’ll be ticking a major box for your integrated marketing strategy, maximising on all opportunities to drive positive change.
Whether you supply the artwork or collaborate with our design experts to create eye-catching visuals, we’ll ensure that your advert stands out in all the right ways. You can even choose to run between one and six campaigns simultaneously, which is perfect for hyperlocal messages and testing different approaches.
Ready to find out more? Get in touch on 01482 679608 or use our contact form and let’s discuss how AdsOnTickets can help your local authority to communicate locally with authority.