Cash flashers, penny pinchers and those in-between have something in common, in that everyone loves a special offer. The reason is simple, as getting something for free makes us feel happy, savvy and special, even if the offer is redeemed by thousands of others.
Imagine visiting a restaurant with your other half and expecting to pay about £40, only to find that there’s a BOGOF promotion running that day. You’d be chuffed to bits and every bite would taste like victory. That’s the power of a simple money off promotion and it’s win-win for customer and business.
Now, think about an offer that you’ve previously run and try to remember how you promoted it. Posters in the windows perhaps? Maybe handing out flyers nearby or even a mailout to specific residential areas. A piece in the local paper works well too and can sometimes be sorted out for free. All of these are great and we definitely won’t dissuade you from continuing with them, but to really get people’s attention you need to catch them when they’re in the right frame of mind and give them a way to remember the details. That’s where our car park ticket advertising solutions come in very handy.
By advertising with us, your promotion will be printed onto the reverse of as many car park tickets as you wish. They’ll then be sent to car parks of your choosing within our portfolio, with the option to target a single location or multiple sites at the same time. What’s more, you can run up to six campaigns simultaneously, giving you the freedom to try different artwork and messages.
Don’t have a designer? No need to worry, as our in-house studio can create an eye-catching advert for you. This could be a case of you sending us your logo and a quick brief, or having a proper chat with one of our experts to discover the true potential of car park ticket advertising.
The next stage is the direct engagement. Due to our adverts being printed on the back of car park tickets (which are made and distributed by our parent company Nagels UK), the recipient takes it into their possession without question. In fact, the ticket is considered a commodity that they’ve paid for, as it’s required for accessing the facilities. Your advert goes along for the ride and will most likely be viewed more than once by the holder.
We’ve run money off promotions for more companies than we can count, including free eye tests at Vision Express, £1 off an Arriva bus ticket, 20% off food at Greene King, £5 off entry into Sea Life Great Yarmouth, and as the title of this blog suggests, burgers for just £2 at Handmade Burger Co.
We work with customers from every sector – providing you have something to talk about, we’ll help you to get heard. Simply give us a call on 01482 679608 or use our contact formand let us know what you need. We’ll then offer tailored advice on how to create campaigns that bring a strong return on investment, especially if you’re able to present people with a special offer that they can’t refuse.